By Ryan Passarelli
As a business owner, your main goal each week is not only to increase sales but also to increase retention. You can do all the advertising and marketing campaigns available, but if your customers aren’t returning after their first visit, that usually means something is wrong. A great way to increase retention is to use mobile marketing. When you use mobile marketing you will gain the ability to directly connect with your consumers with a device they never leave home without. Their smartphone.
Since the introduction of the iPhone and Android smartphones, stats have shown that more consumers are using their smartphones for searching, purchasing, and more rather than their computer. Because of this, a need emerged to produce mobile friendly advertisements and promotions to keep consumers engaged.
In order to successfully use mobile marketing for retention purposes, there are a few things you need to do. For starters, don’t be against the idea of offering a promotion or deal as an incentive to get consumers either in the door or returning. Make sure it’s worth it too, a promotion lacking effort or engagement is reflected towards the consumer, it’s obvious.
After creating a promotion, find a way to feature it on smartphones in your area. In order to use mobile marketing to boost retention you should have your promotion featured on an app or as an advertisement. That’s how PromoVerse can assist you in this matter, especially if you are a local merchant. We feature all local merchant’s promotions in an easy to use free app for iPhone and Android owners.
Just because you have it featured in an app or advertisement, you are far from being done. There’s no point to use mobile marketing if you are not going to spread the word! You have to inform your social media followers and current customers about this great incentive! Post it on Facebook, Twitter, Instagram, and others. Also, use mobile marketing to engage customers in your location. Simply inform them you are currently running an incentive in an app or advertisement when they first come on or as they are paying. By doing so, you are letting the customer know you are trying to help them save money, which will appeal to them and they will most likely return.
Mobile marketing can be a strong asset to your business. If you use mobile marketing right, it will help you directly connect with your customers while increasing retention. Especially if you use mobile marketing at no cost, you will only win in the end!
