By Kyle Marino
Using mobile marketing to increase brand exposure and gain awareness on the mobile platform.
Happy New Year merchants and readers! Before we welcomed 2013 PromoVerse began a mobile marketing series to help curious merchants see the benefits of transitioning onto the mobile platform. Last week we started to cover different types of mobile marketing, which included mobile websites, applications and QR codes. Today, we will continue to provide you with other mobile marketing strategies that help increase brand exposure, including proximity messages, banner ads, and even mobile games.
Each year more studies have found that mobile marketing has become increasingly successful for merchants looking to increase brand exposure on a mobile platform. There are many solutions including PromoVerse, our app that uses location based deals and listings to assist independent merchants increase brand exposure, traffic, and sales.
(photo credit to: O-mobile.uk)
Besides a location based deals app, there are many other mobile marketing solutions that will help increase brand exposure. In addition to the ones mentioned last week, here are some other mobile marketing solutions.
Proximity Based Messages. With proximity based messages, mobile marketing providers utilize the built in GPS technology found in each smartphone. As long as the GPS is turned on, mobile marketers can increase brand exposure by notifying the smartphone owner about local deals and businesses based on their location. The downside to this app is that the GPS has to be turned on, which smartphone owners have to allow.
Mobile Banner Ads. Another great way to increase brand exposure is by running a mobile banner ad campaign. This can be done a number of ways, and is usually provided by local mobile marketers and local newspaper chains. Depending on the group, your mobile banner ad can be seen on smartphones as owners visit various sites throughout the day. With this solution, make sure you are being featured to your specific audience in addition to directing them to a specific page to gauge it’s success.
Mobile Gaming Apps. Similar to mobile banner ads, mobile gaming apps are another great way to increase brand exposure. In various mobile game apps from Solitaire to Words with Friends and more, either banner ads or full screen ads pop up from time to time. Some advertise other mobile applications or games while others endorse companies and local businesses. This can be a great platform to increase brand exposure, just make sure the price is right and you are being featured on worthwhile gaming apps.
Now that you have read about some of the most popular mobile marketing solutions, it is time to determine which ones are right for you. A great way to increase brand awareness is to not limit yourself. Some of these mobile marketing solutions are free, and the more outlets you include your business in, the better your efforts will be. Be sure to check back next week to see our next blog on mobile marketing!
PromoVerse currently helps you save money on your iPhone and Android device in the following New Jersey towns: Somerville NJ, Morristown NJ, Clinton NJ, New Brunswick NJ, Frenchtown NJ, Lambertville NJ, Manville NJ, Somerset NJ, Branchburg NJ, Skillman NJ, Warren NJ, Hillsborough NJ, Phillipsburg NJ, Clinton NJ, Lebanon NJ, Princeton NJ, Raritan NJ, Bridgewater NJ, Green Brook NJ, Sayreville NJ, Lopatcong NJ, Belle Meade NJ, Milltown NJ, Dayton NJ, Califon NJ, Flemington NJ, and many more to come!