By Kyle Marino
By this point, you the merchant should realize how valuable the mobile platform really is. We’ve posted countless blogs talking about mobile marketing strategies, mobile apps, and how to really optimize your time using them. This time, we’re going to demonstrate just how much mobile coupons increase consumer retention. When you think about it, that is the whole point of being proactive with mobile marketing correct? It’s more than just bringing in new traffic, you need to figure out how to keep them coming back!
Mobile coupons benefit your business in multiple ways. We will use PromoVerse as an example for this. In case you’ve been living under a rock for the past year, PromoVerse is a free smartphone app that gives local independent business owners the opportunity to gain extra exposure through the mobile platform. Additionally PromoVerse hosts current and exclusive deals and promotions that each business is offering. Deals and promotions are also known as mobile coupons. These offered mobile coupons benefit every participating merchant because they are featured in every user’s smartphone.
They can access these mobile coupons at any point, and keep them more engaged, which will increase retention. The industries mobile coupons benefit the most are restaurants, shops, clothing boutiques, wine & spirits, and more. Nearly any type of merchant can offer a deal or promotion, but how does a merchant get started?
It’s simple! First, the merchant must find an app that is offering an opportunity to try it free. Say, I believe PromoVerse does just that… All the merchant needs to do is visit our Sign Up form with a mobile coupon in mind. Once we receive the necessary information from the form, we will add the merchant, contact information, mobile coupon, and desired image to our app. Once the merchant is live in PromoVerse, we notify them via email, congratulating them for their smart decision!
From here, the merchant still has some work to do. In order to fully utilize mobile coupons, the merchant needs to notify their followers and consumers. A mobile coupon is worthless if no one knows about it! The best way for a merchant to gain the right attention and appeal is to include their new-featured mobile coupon in their e-mail campaigns and social networks. This way the merchant is exposing their mobile coupons to an interested audience who will be more likely to return.
As paper coupons are losing their glamour and daily deals are disappointing more merchants each and every day, mobile coupons are the safest routes. Especially when it’s a free service brought to you by smartphone apps like PromoVerse! Don’t wait until you have to pay hundreds each month for a service like this, try PromoVerse for free today!